Deep down, you know every business experiences growing pains and you’re only willing to think bigger, find solutions, and see your vision come to full fruition.
Peace of Mind
Here are four core strategies to incorporate into your playbook and game plan for 2022:
Here are four key activities to strengthen: Upsells: Expanding the lifetime value of your client/customer lowers the amount of cost and work for you to achieve your goals, and lowers the number of clients you have to enroll in order to reach your company financial and growth goals.
Referrals: Set up a referral system versus waiting until you receive referrals randomly from clients.
Renewals: Value every client at the highest level and identify how you can have them stay longer and refer more often. The most profitable businesses are the sustainable ones (not necessarily the highest revenue). Most coaches and programs have a sole focus on more revenue without a focus on what makes a company profitable (it’s not always more revenue). Your customer experience drives this so constantly find ways to delight them!
Reactivations: People buy in cycles and habitually. Invite past clients into your flagship program or other offers. The goal isn’t to have constant churn among your client base, it’s to do lower volume so your client base multiplies and duplicates. Focus on building a customer base for life!
Daily Consultations: These can be done by either YOU or a team member. Consistent sales creates a sustainable business and doesn’t rely only on launching.
STRATEGY #2: Higher Quality Lower Volume
Make sure your high ticket offer is dialed in. This is something we spend a great deal of time and energy on with our clients. Keep in mind that inflation is through the roof. Prices are up everywhere. Guess what happens if you don’t raise your prices as a company when prices everywhere else are going up?
What is the realistic number of clients you can generate this year? Then, figure out the pricing structure that works to reach your goal.
Also consider really easy ways for you to generate large sums of cash flow without requiring a ton of work on your part like:
High ticket 1:1
Intimate Events or Retreats
VIP Days mixed in throughout the year
Build out streams of income along side your flagship so that you can make more with less.
Go back to people who didn’t close months ago
Target past customers for reactivations
A Mastermind that doesn’t require staff to run
In 2022 you must focus on BETTER, not MORE! 2022 is forcing us to become better business people and CEOs, not just cranking out more sales at high volumes and providing lack luster programs and support. The businesses that thrive will be the ones who are run by good business people who are also REAL experts at their craft. Step into your power and design what you want your business to look like – it’s not going to be one size fits all and cookie cutter programs are totally out of the window so STOP looking at what anyone else is offering or how they structure their programs!
What I’m sharing with you are basic principles that will make your company more:
Launching still works, it always will. You can make it your own and set it up in a way that will allow you to have success. Some of our clients do a full 9 days launch, others a 5 day, a few do a 3 day and you can even do a 2 day. Find what works for you and repeat, repeat, repeat until you have a really solid customer base that can multiply and duplicate. Set up your systems so that you are booking sales consults more often.
If you offer something $10K or over more than likely you will be having conversations.
Why consults between launching?
Launching is unpredictable because it relies on social media and we can’t control social media algorithms or ad costs. Plus, there are collective buying cycles and just because you are launching doesn’t mean your audience wants to buy at that time. Consults between launching can be done by YOU or you can bring on a team member to help in this area. Go back to basics….it’s all about organization and execution at an optimized level.
The basics will always bring you:
A business that runs like a well oiled machine
And no launching if you don’t want to
Everything here you can do regardless of what’s going on in the online world.
After reading this you are saying “YES music to my ears”, and you want the support of a playbook, peer group, and strategic mentorship and guidance then my Rise To Legendary might be a great fit for you. There are currently 4 spots open as we head into January 2022 with a $10,000 savings.
Rise To Legendary is a highly curated group and is by application and interview only. If you’re looking for a place to land for next year and want to be surrounded by the best of the best leaders who are all at the six and multiple six figure levels (rising to 7-figures) review the program page and submit your application for review.