Loyal clients spend 67% more than new clients.
The payoff of taking care of your existing clients who have already demonstrated their loyalty is bigger than that of acquiring new ones.
Spending grows proportionally with trust.
If you are in the coaching mentorship, providing information space, most of us start out working with people one on one. Right around six figures, people start transitioning into offering groups, you figure out how you’re going to fill those groups, and then all of a sudden, you’re working with 50, 100, multiple hundreds of clients, maybe you have multiple group programs.
We know going from working with clients one on one to a group, there’s a really big learning curve there because they are not, similar at all. We’re talking about client experience.
Listen to the whole episode here: https://www.youtube.com/watch?v=r4GbA13ohW8